Great stories are more like a movie than a report. Like a good movie, they are crafted to stimulate an emotional as well as a logical response. They are engaging and effective because they activate the listener's imagination. You haven't really connected with your audience until you've told a story.
(Tags : The Story Theater Method (The Made for Success Series) Doug Stevenson & Made for Success Audiobook, Doug Stevenson & Made for Success Audio CD )
